Emerging Business Applications of GenAI
Discover current capabilities and limitations of generative AI technology and implications for business.
As the interest in generative AI grows, there is an urgent need to understand its current capabilities, limits, and their implications for business. Artificial Intelligence like ChatGPT has the potential to disrupt the most essential facets of organizations, from finance and human resources to operations and marketing. Now more than ever, businesses must stay ahead of the curve and prepare to integrate AI into their core functions. In this program, hear from leading experts on emerging business applications of generative AI.
Explore immediate opportunities for integrating AI into your daily work and your organization, including use cases in talent acquisition, marketing, business analytics, and communication, and discover what opportunities you may be missing. Learn how the swift adoption of AI is impacting the global economy, and how AI can help businesses to increase productivity, harness data to rapidly adjust to changes in the business environment, and kickstart innovation.
"I empower professionals with strategic insights into machine learning, artificial intelligence and broadly business analytics. By equipping our learners with the tools to navigate the evolving landscape of technology and business, we're not just preparing them for the present – we're architecting a future where innovation drives progress."
— Laurence Ales, Ph.D., Professor of Economics
Key Takeaways
- Learn to apply GenAI systems, such as ChatGPT, Microsoft Copilot, DALL-E
- Understand the current capabilities and limits of GenAI in talent acquisition, marketing, business analytics, and communication
- Increase GenAI fluency to provide new insights, automate processes, and foster innovation
- Explore the potential for collaboration between humans and AI technologies
- Consider the impact of generative AI on the future of work and how businesses can prepare their teams for this technological shift
Who should attend?
- Leaders, managers, and individual contributors interested in furthering their understanding of emerging uses of generative AI across business divisions and the technology’s implications for the future of work.
Curriculum
- Business Analytics & AI: Review current and emerging applications of GenAI in data pipelines and data analytics.
- HR, Talent Recruitment & AI: Analyze applications of GenAI in the talent recruitment process, focusing particularly on how the technology can be used for identifying hiring needs, sourcing candidates, screening candidates, and interviewing candidates.
- Business Communication & AI: Discuss using AI tools to help with writing and revising, visualizing data, summarizing important documents, and planning presentations and conversation.
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Ethics of AI: Examine three ethical challenges posed by GenAI (copyright, fairness, & safety), and policies that organizations have developed for addressing these challenges, focusing on fairness in image and language models.
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The Future of Work & AI: Consider GenAI from an economist (rather than technologist) perspective and consider how and where GenAI will impact the workforce. Uncover additional considerations that are missing in this conversation.
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